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[ Brand Center]
DIYADNI - originated from the Italian brand known as the "City of Fashion", one of the creators of European and American fashion, a pronoun of fashion and classicism, following Europe's latest unique fashion elements every year, European culture The essence of the trend into the fashion apparel, incisively integrated into the European. fashion. The modern, urban-influenced fashion design is the main theme, which fully demonstrates the rhythm of fashion charm. In 2008, it officially entered China, and next year it will fully roll out the Chinese market. Our advantage lies in having a creative and cutting-edge design group, integrating international fashion design information and marketing concepts, and implementing the operating model of modern brand clothing companies. The Chinese market brings deep international fashion womenswear products and perfect services.
※Brand interpretation:
DIYADANI. Europeanization, fashion, intellectual, urban. Emphasize change and emphasize transformation. Emphasis on collocation, has its own unique insights.
※ Thematic interpretation:
Persevering in all the good things, Diadani brings unique cultural enjoyment to the busy women in the city. In every artistic design, urban women pick up dreams that have been left behind in the heart. . In every agile figure, urban women find their first self. . . . . . . In 2009, "show yourself" evokes the inner wave of urban women.
This season, with the theme of "Show Your Own", Diadani Women entered the four life scenes of "Finding", "Tourism", "City" and "Oriental" to express their unique brand attitude. At the same time, it creates a perfect image for urban women to adapt to various occasions, regains beautiful beliefs in the real world, faces their lives with wisdom, and bravely challenges themselves to "show themselves."
[★ look for: workplace complex and changeable, in which simple and competent, and can not lose themselves] in the face of increasingly competitive and cruel workplace, Diadiani women need to be able to stay in the inside and out of the wisdom and free and easy. Therefore, this season's search series introduces a simple but not simple concept. Profiles are kept simple and capable, but refined elements such as the hem of the hem and the sense of volume of the cuff are added to the detail, especially the drape of the fabric enhances the roundness and elegance of the women's dress. In a simple and easy manner, women can get rid of the standardized and hard-working commuting model, and they can also appreciate more creative changes and emotional sensations in the workplace.
[★Tourism: Take it easy and let go, experience freedom and change] The feeling of freedom is like the rape in May, the white clouds, the blue sky, and the freedom to bloom and shine. Floral, geometric, and animal, this season's casual series uses a large number of natural-style patterns, rich geometric changes make people an eye, highlights the Diadani female refined, elegant life mentality. At the same time, the newly introduced spring color and vanilla, rice gray and Other basic colors to fully mix and match, in the color of the visual display of new life.
[★Urban: Occasionally returning to nature indefinitely] Getting along with Others doesn't necessarily have to go along with entertainment. Sometimes, some insistence and some difference are also a kind of charm. This season's dress series will not see the tight package of the previous season. Designers have adopted more relaxed profiles to make the body more relaxed and free. In order to adapt to the life of urban women, Diadani always emphasizes on collocation. As long as it is matched with belts, gloves, suit jackets, knitwear and other single items, it can meet the different needs of urban women at work, dating, shopping and shopping. .
[★ Orient: Often must be non-mainstream] Return to the self, outside rules become less important. Just like to use adverbs to express, maybe not clear enough, but it is appropriate. Not satisfied with the design of the traditional structure, this season is more creative in the use of folds, petals, stripes, and reflects the unique self-world; in addition, this series of the main sense of science and technology fabrics have joined the different proportions of silk this season With the extensive use of silk and flax, the theme of oriental charm can be made lighter and more elegant.
D.YADANY Diadani
Women's fashion YADANY Diadani brand 2013 spring and summer album fashion brand "Diandani" settled in Dalian McKayle headquarters Shenzhen Diydani D.YADANY brand women's spring and summer 2011 new product launch conference on November 28th
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September 20, 2018