The trend is a social phenomenon of evolving fashion culture. In this torrent, as a promoter of the clothing brand, never lack of innovation, but few revolutionary ideas! Especially at this stage, the development of the most fierce, take the popular line of casual wear but suddenly a collective confusion, have to change the individual fashion line. While many brands are busy improving product style and enhancing the image of the terminal, some brands are still keen to play the "concept" in an attempt to create a distinctive and even superior "high ground" effect in the way of brand packaging. Different means, the purpose is the same: to occupy and expand market share, improve performance and visibility. What is higher or lower, any one moment when the hard conclusion, everything is the market and time have the final say, only the last laugh is the real "hero!" Advocates of "cheap fashion" bring women's brands apart from Shanghai and Guangdong as a strong area. Because of its geographical location of the particularity, so in operation more international trend. In these thousands of women, large and small, the vast majority of the price positioning for mid-range, because this one the most extensive consumer groups, the so-called popular business model. Recently, CROBI, a French brand introduced shortly after the introduction of the domestic market, chose to pay more and more opportunities to get closer to the vast majority of female consumers in China. According to the introduction of BADEN, the domestic agent of CROBI brand Guangzhou Sejong Garments Co., Ltd., they are optimistic about the operation and development of ZARA, H & M, UNIQLO and other brands. However, instead of simply imitating and plagiarizing, they take their essence and according to the actual situation in China Make the appropriate adjustments. For example, in terms of the loading cycle, CROBI can not do weeks and weeks of new goods, but launched a wave of new half a month; for example, the price, ZARA and other brands to go though parity line, but 99 US dollars corresponding to China is 699 yuan This is still a bit high for the civilian consumer groups in China. The combination of CROBI China's actual consumption, effectively eliminate this regional differences, the price is acceptable to the average domestic consumers, from tens of dollars to a few hundred dollars low. Although walking is a low-cost strategy, but CROBI nor with other domestic low-cost brand spell price. BADEN further explained that as a low-cost fashion advocate, there is no domestic brand advertised as such, CROBI is the initiator of this concept is the pioneer of organic integration of low prices and fashion. It is more stylish than most low-cost brands in the country and cheaper than most fashion brands. "Small niche fashion, the general public" "Small niche fashion, the general public" is a CROBI brand promotion terms, at first glance quite puzzling. "VW" is still better understood, after all, many people say that we can be understood as the ordinary people, refers to all mortal beings of us. (Of course, social elites such as government officials, acting stars, emperor-working, successful businesspeople are not counted.) As long as you are not a maverick, you are proud to say, "I represent the public." And what is "Small minority", "niche" exactly refers to what kind of people? Our concept is a bit vague BADEN said that CROBI is taking the low-cost fashion line, most of the product design are very personal and fashion, "we pursue the French brand, Hong Kong planning, Japan's international design style to ensure that the sense of fashion and quality products, fashion Property is the brand's first selling point, followed by the low price. "This positioning is ideal for those 18-28 years old, relatively independent economic capacity, sensitive to fashion, dare to self-expression, the pursuit of social recognition of the avant-garde women smart consumers . They are trendsetters of youth, focusing on dressing, the pursuit of distinctive personality and taste. They not only have the aesthetic appreciation of fashion, but also has an extremely strong consumer spending power. They are full of optimism about life, are willing to accept new things. Their frequent social and shopping, making their image "change from day to day", and even "January changeable." This part of the crowd is "small minority." They always like unconventional, cruise in the "public" horizons with fashion style and independent opinion. "Three lines for the king" to create "Coke" life In foreign luxury brands flooding into the first-tier cities in China, domestic brands such as Metersbonwe are also conquering cities in the first-tier cities, Dajian flagship store's hot, CROBI has proposed a new strategy for market development that "avoids its cutting edge and takes third as its leader." There seems to be a revolutionary momentum of "encircling the countryside from the countryside." Mr. BADEN and his market makers are very optimistic about the space for development in the three-tier market. They think: First of all, China's three-tier market has many cities with thousands of places and vast space for development; secondly, the low- CROBI can be won locally to a large area of ​​the shop, the formation of a strong regional brand; Moreover, the third-tier market fashion features compared with the first and second tier cities, there is a certain lag, CROBI settled to enhance the local consumer fashion aesthetic View, thus leading the trend of third-tier cities; Also, CROBI's low-cost policy, but also with the consumption level of third-tier cities match, sales performance is fully protected. Although as a cutting-edge brand, a rising star, but this does not affect its vision for the future development. BADEN said CROBI will completely subvert the traditional clothing brand management mode, she is more personality than fashion, cheaper than parity, but the brand building is going on an international road. His ideal is to make CROBI a CocaCola in fashion. He further explained that CocaCola, a leader in the beverage industry, is a truly international brand affordable for all. CROBI came to China to know more about the cost-conscious consumer psychology of the vast majority of Chinese fashion ladies - hoping "it's not expensive, it's really affordable," so CROBI has also adopted the low price model to make consumers as easy as buying a bottle of Cola, Consume, create and enjoy a sweet, passionate, positive "lively lifestyle." Due to the EU restrictions on Chinese textiles, the financial crisis and other reasons, China's garment exports plummeted, a considerable part of the foreign trade enterprises are also turned to domestic sales, the original highly competitive apparel market more intense, how to avoid the "Red Sea"? CROBI determined to start from the brand positioning, another way, keep an eye on "small niche fashion", "third-line market", adhere to the benchmarking brand of low-cost fashion, high-quality, low price sensation, not only pry open the brand blowout development "Bottle Cap", will also create a clothing brand to the rapid development of the third-line market, "Blue Ocean"! (Figure / CROBI text / snow mountain)
May 22, 2018