Continue to expand Metersbonwe's "listing" finalization

Shanghai MTS Bangwei Garment Co., Ltd. ("Melbourne"), a clothing chain retailer who does not take unusual steps, chose a lot of old roads that he had walked in when it was hindered from expanding its marketing network. market.

After the listing rumors were issued more than two years ago, on June 20, 2008, Smith Barney finally officially stated its A-share listing. On July 3, the State of Barbados confirmed that it is now in a quiet period.

At present, Smith Barney is already in the leading position in China's garment industry. Public information shows that its current market share is 0.95%, and the total market share of the top 20 brands in the apparel industry in China is 5.9%, and none of them has a market share of more than 1%.

In the prospectus, Smith Barney stated that it will choose to issue 70 million shares in the A-share market and plan to raise 1.8 billion yuan. The sponsor is UBS. However, as of now, the issue price and the place of listing have not yet been determined.

In fact, as early as two or three years ago, the news of the listing of Smith Bark was already gone. However, the listed version was the Hong Kong market.

For this landing A shares, Smith Barney said that it is the potential of the domestic stock market.

The insiders of Smith Barney stated that leading domestic counterparts is the first step, and the consolidation of the Internet is the means. After that, Smith Barney will position itself in the international market.

The core competitiveness of apparel retailers is their marketing network and channels. This will not be the sole purpose of listing such companies, but it is one of the important reasons, Gao Fangmin said.

It is understood that there are not many companies listed in the domestic apparel industry at present, including Fujian Septwoo Industrial Co., Ltd. and Zhejiang Baoxiu Clothing Co., Ltd. These companies will use the funds raised for the construction and upgrading of marketing networks and chain channels.

The use of fundraising funds by Smith Barney does not go beyond the traditional framework. In its prospectus, Mebon stated that it plans to raise 1.8 billion yuan, of which 1.6 billion yuan will be used for network construction and 200 million yuan for information system construction.

The marketing network construction project for raising funds to be invested includes the construction of 68 stores, including 5 directly-operated flagship stores, 26 direct-operated image stores, 3 franchised flagship stores, and 34 strategic alliance image stores.

In addition, Smith Barney will use the construction of Shanghai Sixaz Logistics Distribution Center as the starting point for the company's entire logistics network structure to gradually implement the national logistics network strategy. Established modern regional logistics centers in Tianjin, Guangzhou, Xi’an and Chengdu, strengthened the distribution capabilities of North China, South China, Northwest and Southwest, and expanded the transportation pipeline to achieve a nationwide transportation network.