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Shu Hong: Looking for the soul of Bosideng cashmere
The vitality of a brand is first of all a product. The first step in this year's Bosideng cashmere breakout market is to hire Shu Hong as the chief designer of Bosideng cashmere sweaters. Shu Hong, who has been working on cashmere design for nearly 20 years, was twice named "China's Top Ten Fashion Designer." She not only made outstanding achievements in her professional field, but her market performance has also been very stable. The rankings of sales of cashmere sweaters in major cities across the country show that Shu Hong’s work is among the best and has repeatedly created 10,000 additional market successes. No doubt, Shu Hong's joining will bring new vitality to Bosideng cashmere.
In addition to easily grasping trends and market pulse, an important feature of Shu Hong’s works is that the age adaptability is quite large, ranging from 20-60 years old, young and old, so the sales can reach a certain degree of running. Shu Hong's interpretation of the concept of dress is simple and generous, healthy and energetic, so she designed the product of young people to wear very dignified, the elderly are not too frivolous to wear, so that it is very good for marketing. This point also reflects Shu Hong's market skill as a mature cashmere designer.
This year, Shu Hong has designed more than 100 styles for Bosideng cashmere. Based on the personality of the styles, they will give them the color, which matches more than 200 styles. “Some models have different colors and different feelings.†Shu Hong believes that each brand must find its own personality and soul, because personality cannot be replaced, the soul cannot be imitated, and there are personality and soul things. Lively.
Wang Wenlong: Why dare to receive 3.1% off?
Another important step in this year's Bosideng cashmere is the promise of a "3.3% off" supply in media investment advertisements. It is a "boxing" in the industry and it sparks a wave of waves.
The supply price of cashmere sweaters is generally around 4.5%, reaching 3.9 percent is the bottom line. This year, Bosideng cashmere gives distributors a more favorable sales policy: on the basis of a 3.3% discount, it also gives a return rate of 15-30%. For products that exceed the sales target part, they will be guaranteed full refund, and additional Award 6%.
"This way, in fact, is equivalent to a low 3.1% off the supply price, so that agents maximize profits is the pursuit of Bosideng cashmere goals." Vice President of Bosideng cashmere Wang Wenlong said.
Cashmere sweaters have high costs and occupy a large amount of funds. Precious cashmere resources have been limited, and prices have been rising in recent years. Why does Bosideng cashmere dare to do this?
"Absolute advantage in price is certainly not groundless. It is scientifically accounted for." Wang Wenlong said with confidence: "First, we used technical means to raise the production rate of cashmere to 98%, which is 92% higher than the conventional rate. Six points equals an increase in the utilization of raw materials, so the cost of a single cashmere sweater naturally decreases."
The second secret is to use advanced equipment to reduce the weaving loss rate. As the saying goes, what you save is earned. Bosideng Cashmere uses advanced testing and testing equipment such as strip making, spinning, weaving, dyeing and finishing, and electronic color matching equipment imported from France, Germany, and Switzerland, as well as the world’s most advanced Swiss “Steger†and Germany. Domestic "STOLL automatic computer looms. Wang Wenlong said:" Advanced equipment not only helps improve product quality, but also can reduce the loss and waste, which disguisedly resolve the pressure of raw material prices. â€
Directly facing the terminal marketing model is another magic weapon for Bosideng cashmere to reduce logistics costs, and it is also a unique profit model for Bosideng cashmere. Reducing intermediate links to ensure rapid and smooth channels, the funds saved will be able to give strong support to the terminal, give benefits to consumers, so that the majority of agents quickly realize the dream of “multi-millionaire is not a dreamâ€.
Another big move to save costs and increase profits is to produce strong support from the rear. At present, Shanghai Lizhi Cashmere Enterprise Development Co., Ltd. is investing 66 million in the construction of “Bosideng Cashmere Sweaters Park†in Daqing High-tech Textile Industrial Park, which will provide guarantee for the expansion of Bosideng cashmere sweaters' output and rapid delivery.
Many, fast, good, and provincial, become the goals of Bosideng cashmere this year. All this is achieved through modern management methods. This is also the reason why Bosideng cashmere invited senior expert Wang Wenlong.
Dong Lizhi: Playing combination punches
“The brand can be quickly and successfullyâ€â€”this is the conclusion of the expert, but above all it is a phenomenon in the clothing industry. How can we succeed? Experts also summed it up: playing combination punches.
We must have good brands, good equipment, good products, and good talents --- even better management, to match all this and to operate in an orderly manner. Among them, of course, people are the most important, especially the soul who determines the fate of the company.
Bosideng cashmere is deeply aware of this, so this year puts a lot of effort into human resources reserves. Shu Hong and Wang Wenlong joined in the R & D and management of the product, raised a wave of Bosideng cashmere.
Someone once asked Dong Lizhi of Bosideng Cashmere Chairman what his hobby is. Dong Lizhi thought for a moment: There is no other hobby than deep processing of cashmere. This answer is very good for Bosideng cashmere brands. Because there is no reason why you can't do it because you like it, you just want it, you just want to do what you want to do, and then you work hard.
Shu Hong has a deep feeling and sense of responsibility for cashmere. She is aware of the height of cashmere at the height of the “National Symbolâ€. Sometimes in the market, she sees a cashmere that is designed to be a mess. It can be very angry. Just like a hair stylist can't help but think about irregular hairstyles. “If such good raw materials are in our hands, it is simply not worthwhile to make good products.†The sense of responsibility for cashmere made her conscientious in insisting on designing at the largest companies that she was best at because “only with the strength and channels of big companies.†, coverage, can quickly promote the brand growth."
Wang Wenlong, who joined Bosideng Cashmere after Shu Hong, is a senior expert in textile manufacturing, marketing and management. He not only has mature experience, but also has a kind of energy that is never slack. In the words of employees, there is "an effort to do things better." It is Wang Wenlong’s responsibility to provide rapid and efficient management of enterprise resource allocation. Therefore, Wang Wenlong often says to employees: “My personal income is in your hands.†Wang Wenlong’s modern business management concepts and capabilities will also make Bosideng Cashmere methodically managed in the battle, winning more than a thousand miles away.
The trio’s boldness, strategy and drive were brought together. The three-person team consisting of Dong Lizhi, Wang Wenlong and Shu Hong decided to make achievements of Bosideng cashmere.
Bosideng brand cashmere threesome
The Bosideng cashmere brand entered the market in 2004. Although it is a rising star, but relying on the influence of the Bosideng brand value of 7.012 billion yuan, and Dong Lizhi, Chairman of Shanghai Lizhi Cashmere Enterprise Development Co., Ltd. Dong Lizhi's 18 years of cashmere processing experience and strong financial strength, Tigers are alive, not to be underestimated; this year there are a series of big moves that throw a great deal of attention. Among them, Shu Hong, an excellent cashmere designer, and Wang Wenlong, a senior expert in the textile industry, have demonstrated the determination and energy of Bosideng cashmere to attack the market. In addition, the successive establishment and launch of “Bosideng Cashmere Sweater Design Companyâ€, “Beijing Bosideng Cashmere Sales Company†and “Bosideng Cashmere Daqing Industrial Park†have made people feel that Bosideng cashmere is not only a heavy punch, but also has chapters. Law, step by step combination of punches. It gives people reason to believe that this year's Bosideng cashmere is worth the wait.
July 08, 2018